Resources

Field notes from a solo
HVAC marketer in the Valley.

Educational, not salesy. Real screenshots, real Valley examples, no 3,000-word fluff. Every post ends with the same CTA — see if your zip qualifies.

All posts · 3
Newest first
01 · EDUCATION
May 14, 2026

How HVAC Google search actually works.

The Map Pack drives ~70% of HVAC calls. The links below it drive ~20%. Most agencies sell you the smaller half — here's the diagram every owner should have on the wall.

7 min read
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02 · PROCESS
Apr 28, 2026

What I look for when I audit an HVAC company's Google Business Profile.

The 18-point list I walk through before I ever quote a job. Half of these are things you can fix yourself this afternoon.

11 min read
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03 · MANIFESTO
Apr 10, 2026

Why I take one HVAC client per zip code.

The math, the ethics, and the awkward sales conversations behind a positioning decision most agencies refuse to make.

6 min read
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▸ NOTE

I write posts in response to questions I actually get on intro calls. If there's a question you want answered, email me and I'll write it up.

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