I'm Ian.
I build one thing, in one place, for one industry.
HVAC marketing in the San Fernando Valley. Founder-led. Solo. No team, no account manager, no annual contract.
Working with HVAC operators across the Valley.
Software engineer at Meta. Founder. The agency I built for myself.
I was a software engineer at Meta for six years. After that I started building social media automation tools — my own startups — and over three years they grew into a stack used by 200+ agencies and 5,000+ brands.
Talking to those agency customers every week, I noticed something I wasn't expecting: a lot of them were using my software to move the needle on the Map Pack. Not feed engagement. Not follower counts. The Map Pack. So I dove in to figure out why.
What I found was the opposite of the industry conventional wisdom. Google Business Profile posts — a lever many agencies lean on — had minimal impact compared to half a dozen other levers hardly anybody talks about. Trying to help my agency customers actually win for their HVAC, plumbing, and roofing clients is what taught me how local SEO actually works. The levers aren't secret — the real work is putting the right ones in place and keeping them consistently updated, month after month. Most agencies don't.
Now I run that system directly. For HVAC operators. In the Valley. One per zip.
Personal commitments, in plain English.
I take one client per zip code. Once your zip is signed, it's closed forever.
I drive to your shop. I don't manage you from Minneapolis.
You work with me, directly. There is no me-and-then-an-account-manager.
I'll tell you if SEO isn't the right investment for you right now.
I publish my pricing. I'll show you exactly what I'm doing every month.
My guarantee is in the hero of the home page, not buried in the FAQ.
Honesty as positioning.
Sometimes the most useful thing an agency can do is tell you what it isn't.
Credentials, the short version.
Want to talk?
Thirty minutes on the phone. I'll review your site and rankings before we talk.